Having a solid step-by-step plan for integrating social media into your business brand will do nothing but take out the guesswork, save your time, and allow for seamless implementation. Social media is only going to become more robust and led by consumers. As a result you need to ensure that your company is ready to welcome the ever-growing manner in how consumers interact with your brand.
Social media is fast becoming the conduit where people are learning about brands, as well as the way in which they interact with them. And that is why businesses today must learn to marry both their website and social media profiles, says top business mentors. This can be achieved through series of simple steps:
There's much more to life to social media than finding friends and posting pictures.
Imagine for a moment that social media platforms are like cocktail parties and you or your brand are guests. The concept of mingling and communication works in exactly the same way social media has broken down the barriers to communication and now allows you to talk to prospects and customers like never before. Now we've made that clear, hopefully you're now starting to get an understanding why so many people bang on about the importance of social media.
Here's our top reasons to embrace the good of social media as a business:
OK, maybe that isn't directly true... you need to pay for your broadband connection after all, but in essence it's free to use many of these social mediums (some charge). It also takes time to engage in and this is where many businesses falter... social media marketing is a medium to long term strategy on the whole and you need to be committed to it. Twitter for instance is entirely free and possibly the fastest way to build a list of prospects, but it doesn't stop there you need to keep them entertained and informed and that takes valuable time.
There are so many deals waiting to be done out there. Whether it's aligning your brand with another, a JV or perhaps even finding someone to bounce an idea off social media lends itself perfectly to connecting you with other people just as passionate about a particular industry. Start by looking on twitter and sending a direct message to someone of interest, re-tweeting their messages or even go to the lengths of making positive comments about articles they may write on their blogs. Anyone who's anyone is joining the social media revolution so don't get left behind.
From experience we have found that most journalists are using social media to communicate and listen to buzz. Twitter, especially, is a great way to communicate directly with journalists and pitch exclusives and breaking news. Prominent blogs are also a fantastic new resource worth sharing your news with. You'll need to know how to speak to bloggers in the first instance (no, sending a plain round robin release just doesn't work), but if you make friends with them and respect their work you'll find a link from their site and a steady flow of web traffic is worth a lot and you haven't spent a bean!
Whenever you are communicating through a social medium you are helping to build a little more awareness about yourself, especially if you have something truly interesting or exclusive to report. Coming back to my medium long term strategy, the more online publicity you get, inbound links you attract, journalists/bloggers you bond with etc... the more web traffic you get and therefore more likely to increase sales simple eh!
No business wants to get left behind right? Every single day that passes the more your competition promote across social media. This wave of social media marketing is here to stay... and if you don't jump on board now you are severely hampering your chances of longevity online which is where more business is going.