Market Trends

Having a solid step-by-step plan for integrating social media into your business brand will do nothing but take out the guesswork, save your time, and allow for seamless implementation. Social media is only going to become more robust and led by consumers. As a result you need to ensure that your company is ready to welcome the ever-growing manner in how consumers interact with your brand.

Social media is fast becoming the conduit where people are learning about brands, as well as the way in which they interact with them. And that is why businesses today must learn to marry both their website and social media profiles, says top business mentors. This can be achieved through series of simple steps:

  • Make social media links obvious on the company website or blog. One of the best places to put a social media Facebook, Twitter button etc is on the website's header. That's because individuals tend to read from left to right and always land on websites from the top and read downwards from the header. Another good place in addition to the header is at the bottom of the page at the end of an article (hopefully they've read all the way through).
  • Make sure tweets and Facebook updates are visible on the company website (especially on the front page). The reason for this is that it allows a company to show any visitors to its website exactly how engaged it is with customers.
  • Add share buttons onto the website or blog. This allows readers to share the content they've just read, video they've watched or photograph they've seen and loved with their own followers. Share buttons can be floating and placed anywhere on the company website or blog.
  • Use Google Analytics to check where exactly the web traffic is coming from. This lets businesses know the kind of information people are seeking from their website, which are the most popular pages for visitors and which social media platforms are working best for the company. As a result the company can further strengthen its online presence and ultimately increase sales.
  • Provide a way that visitors to the company blog or website can log in via their social media accounts. This gives visitors a choice, allowing them to make comments on the company blog or website via their Facebook, Twitter or LinkedIn etc page. This method is growing in popularity and allows a company to see which particular social media channels it should be focusing their marketing efforts on (i.e. the ones which prove most popular with their customers).
  • Ask for comments on the company's blog page and website. For instance a company could add Comments or ask a question at the end of an article or blog post. The reason for this is that comments could result in more traffic in the form of new visitors (i.e. friends of those who commented). The comments section is a very good place to highlight the social sharing icons. Businesses should remember to check the comments section regularly and respond within 24 hours if possible to show they really are interested in what their customers are saying.
  • Use video and photographs with blog posts. That's because people prefer to share these and are more likely to look at them in the first place. A businesses social media marketing mix should always include video and photography alongside text.

Business and Social Media

There's much more to life to social media than finding friends and posting pictures.

Imagine for a moment that social media platforms are like cocktail parties and you or your brand are guests. The concept of mingling and communication works in exactly the same way social media has broken down the barriers to communication and now allows you to talk to prospects and customers like never before. Now we've made that clear, hopefully you're now starting to get an understanding why so many people bang on about the importance of social media.

Here's our top reasons to embrace the good of social media as a business:

It's free

OK, maybe that isn't directly true... you need to pay for your broadband connection after all, but in essence it's free to use many of these social mediums (some charge). It also takes time to engage in and this is where many businesses falter... social media marketing is a medium to long term strategy on the whole and you need to be committed to it. Twitter for instance is entirely free and possibly the fastest way to build a list of prospects, but it doesn't stop there you need to keep them entertained and informed and that takes valuable time.

It's where your peers are

There are so many deals waiting to be done out there. Whether it's aligning your brand with another, a JV or perhaps even finding someone to bounce an idea off social media lends itself perfectly to connecting you with other people just as passionate about a particular industry. Start by looking on twitter and sending a direct message to someone of interest, re-tweeting their messages or even go to the lengths of making positive comments about articles they may write on their blogs. Anyone who's anyone is joining the social media revolution so don't get left behind.

It's the best way to get publicity

From experience we have found that most journalists are using social media to communicate and listen to buzz. Twitter, especially, is a great way to communicate directly with journalists and pitch exclusives and breaking news. Prominent blogs are also a fantastic new resource worth sharing your news with. You'll need to know how to speak to bloggers in the first instance (no, sending a plain round robin release just doesn't work), but if you make friends with them and respect their work you'll find a link from their site and a steady flow of web traffic is worth a lot and you haven't spent a bean!

It helps you make more sales

Whenever you are communicating through a social medium you are helping to build a little more awareness about yourself, especially if you have something truly interesting or exclusive to report. Coming back to my medium long term strategy, the more online publicity you get, inbound links you attract, journalists/bloggers you bond with etc... the more web traffic you get and therefore more likely to increase sales simple eh!

It's the future

No business wants to get left behind right? Every single day that passes the more your competition promote across social media. This wave of social media marketing is here to stay... and if you don't jump on board now you are severely hampering your chances of longevity online which is where more business is going.

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